Walt Disney Company


The Walt Disney Company, commonly referred to as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California, United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, music, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.

Business Model

Today, Disney operates under a reinvention the company’s original model that worked to increase revenues by repeatedly exploiting its innovative content across multiple platforms. Here is the business model of DisneImage

SCAMPER Analysis

SCAMPER is Substitute, Combine, Adapt, Modify/magnify/minify, Put to other uses, Eliminate and Reverse/rearrange. SCAMPER Strategy is strategy that usually used to generate new or alternatives ideas, also it help us to find creative way and think more divergent.


Change the idea of Disney, not only entertainment but also edutainment (education-entertainment).


Make the facility for customer of education, such as museum of science and technology so we can learn more about behind the scene and the process of making film etc.


Make disney-eduland so it can also improve the customer satisfaction by not only amusing the customer but alo by giving knowledge.


Make a new icon and character which is more popular and identic with knowledge, science or technology.

Put the other use

Disney not only for entertainment but also place where more fresh with the idea of educate the people.


Change the mindset that Disney just a  theme park and fun spacecraft but also it fulfill with high technology of science and art.


Build the facilitate of Disney-eduland but still give the education more fun and interesting.


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